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The Mountain Company - Case Study

The Mountain Company

Services covered	Goals
Search engine optimisation, Search engine marketing (Pay per click - PPC) Website design Online marketing strategy	Establish the new company in a competitive market place Generate leads Achieve high search engine rankings for primary key phrases

The Mountain Company www.themountaincompany.co.uk is an adventure trekking company organising trips to the Himalaya’s (Nepal, India, Tibet, Pakistan & Bhutan) and Kilimanjaro (Kenya & Tanzania).

As a new company they were looking to make a strong entry into the market and were up against some well established competition in the competitive travel and tourism marketplace.

Roland Hunter the MD gave us a brief to create an easy to use site that would convey his passion for mountain trekking and generate the leads vital to the success of his new business. We worked with Roland to create an online marketing strategy to support his business plan. We advised that good Search Engine Rankings on the leading search engines including Google and MSN would be vital to generating the leads his business required.

We developed the site structure and content plan to ensure he achieved the high rankings for his primary key phrases. Relevant high search engine rankings are essential in generating the leads required in his business plan. We also needed to ensure the site identified his company above his competitors, by providing the information visitors needed and conveying his passion and knowledge of the mountains as a leading differentiator.

Once the content plan was complete, the site was designed to ensure visitors could get the information they required as quickly and easily as possible. As well as ensuring the content was easy to read and well optimised for key phrases, the site had to convey the right messages to encourage site visitors to contact The Mountain Company.

To support the search engine optimisation activities we also recommended a Google Pay Per Click campaign to attract visits from less frequently searched keywords.

The success of the site has helped The Mountain Company achieve a successful first year. The site has achieved high Google and MSN rankings for the majority of their key phrases and the site is generating significant leads for the business.

“Great work guys. The site looks fantastic, we are getting excellent feedback on it. Even better are the Google results. They’re driving considerable traffic to the site. I’m impressed with the high rankings we’re getting for our treks, we’re getting good bookings from the leads. I’ve already recommended you to a few people I know.”