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Faster Online - Case Study

Faster Online - Car Accessories UKFaster Online - Car Accessories UK

Services covered

Goals

  • Search engine optimisation
  • PPC campagn management
  • Website design/usability
  • Improve efficiency of PPC campiagn
  • Increase on site conversion
  • Achieve high search engine rankings for primary key phrases

Fasteronline www.fasteronline.co.uk is one of the UK's leading online car accessory stores. We have a massive range of over 2000 products from gear knobs to cycle carriers, roof boxes, satellite navigation and car cleaning products from all the leading brands such as AA, Ambipur, Autoglym, EBC, Handirack, Karrite, Meguiars, Millers, Momo, Piaa, Philips, Richbrook, Stoplock, and Thule. Faster Online is the online store front for a chain of Dorset based car accessory shops.

When they came to us Faster Online already had already got a site in place but it wasn’t generating the number of sales they were hoping for.

Lexis analysed the online marketplace for car accessories as well as the Faster Online website and established a collection of effective search phrases. Firstly we identified any usability  issues on teh site and ensured ensured that the PPC campiagn was working as efficiently as possible. We then focused on optimising the site for these phrases and increasing the websites visibility to search engines.

Faster Onlines sales have increased by 100% since Lexis took over and their PPC campiagns cost per conversion has been reduced dramatically