The Home Loan Shop  www.thehomeloanshop.co.uk is an online secured loan introducer that puts it's emphasis on customer service and on providing a fast secured loan application process.

As a new company they were looking to make a strong entry into the market and were up against some well established competition in the competitive home loan marketplace.

Our brief was to create an easy to use site that would generate the leads vital to the success of the business. We to create an online marketing strategy to support this aim. We decided that good Search Engine Rankings on the leading search engines including Google and MSN would be vital to generating the leads his business required.

The site structure and content plan was developed to ensure that high rankings were achieved for important primary key phrases. Relevant high search engine rankings are essential in generating the leads required. We also needed to ensure the site identified The Home Loan Shop above the competitors by providing the information visitors needed and emphasising The Home Loan Shop's core values.

Once the content plan was complete, the site was designed to ensure visitors were presented with the right messages to encourage them to contact The Home Loan Shop.

To support the search engine optimisation activities we also recommended a Google Pay Per Click campaign to attract visits from less frequently searched keywords.

The Home Loan Shop - www.thehomeloanshop.co.uk